an
initiative
Innovating CX
with Generative AI and Martech
Investments in generative AI have been on a rise over the past few years as the technology has shown significant potential across various industries.More and more businesses are moving towards solutions that are not only easy to use but also makes a larger impact on the overall business operations. Unlike traditional AI models, Gen AI focuses on creating new, original content rather than just analyzing the existing one.
Using moirAI, you can easily experiment with and evaluate top foundation models (FMs) for your use case, privately customize them with your data using techniques such as fine-tuning and Retrieval Augmented Generation (RAG), and build agents that execute tasks using your enterprise systems and data sources. Since moirAI is hosted on Amazon Bedrock and is serverless, you don't have to manage any infrastructure, and you can securely integrate and deploy generative AI capabilities into your applications using the AWS services within your infrastructure.
How moirAI is being used
For auto clients mining the conversation between contact center and customer for improving customer experience and contact center efficiency
For pharma clients designing personalized marketing communications at scale and deploying the first use case within 2 weeks
For BFSI / Fintech identifying products and services to recommend to customers with a multiple retrieval augmented enterprise search solution
For tyre manufacturing clients leveraging Conversational Insights to Gauge Brand Preference and Purchase Intent
For retail clients generating product descriptions to drive increased engagement using existing product details, customer reviews, and brand guidelines and tones to highlight the most important product features
For OTT clients generating personalized content recommendations by analyzing user preference and behavior improving user engagement and retention.
Use Cases
Content Generation
Create new pieces of content for marketing campaigns integrated with existing CEP (customer experience platform) platforms
Contact Center Optimization
Automating CRM disposition by analyzing contact center conversions
Recommendation Engine
Using generative artificial intelligence (AI) to improve recommendations for customers, removing friction and delivering a tailored buying experience
Benefits of moirAI
Integrating GEN AI with MarTech and CX to improve customer experience
Focus on business value creation without worrying about complex technology stacks
Get in touch
Send us your information and let our moirAI team get back to you.