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Amplitude is a leading event-based, self-service analytics platform designed to measure user actions within a product. It empowers product teams to understand key metrics like activation, conversion, retention, and feature adoption across their digital properties.
AMPLITUDE ANALYTICS
PERSONALIZED ANALYTICS, BETTER RESULTS
Unlock Insights Instantly
1. Segment events, analyze funnels, and track user sessions.
2. Understand behavioral cohorts, discover conversion drivers, and predict retention.
3. Measure campaign performance, analyze acquisition channels, and attribute results.
4. Focus on meaningful metrics with consistent targeting.


Turn Data into Decisions
1. Explore event segmentation for deep insights.
2. Visualize user journeys and behavior cohorts.
3. Identify key drivers of conversion and retention.
4. Utilize predictive analytics for future trends.
Define Success, Track Progress
1. Set and track meaningful metrics and KPIs.
2. Monitor campaign performance in real-time.
3. Evaluate ROI across different channels.
4. Optimize strategies based on data-driven insights.


Stay ahead, Stay informed
1. Receive alerts for significant changes in metrics.
2. Monitor user behavior for anomalies.
3. Identify emerging trends before they impact performance.
4. Investigate root causes of issues impacting your goals.
Test, Learn, Grow
1. Identify valuable audience segments.
2. Implement personalized strategies for different segments.
3. Continuously refine campaigns based on insights.
4. Scale successful strategies for maximum impact.

AMPLITUDE EXPERIMENT
PERSONALIZED EXPERIMENTS, BETTER RESULTS

A/B Test
1. Amplitude allows you to experiment with new features, offering A/B tests, feature flags and behavioral targeting.
2. Test exactly what you need without analyst support.
3. Visualize results to understand user behavior and growth drivers.
4. Avoid data bottlenecks and excessive charges.
Feature Flag
1. Deploy, monitor, and roll out variants with feature flagging.
2. Target releases to specific customer segments.
3. Configure and roll out experiments in a shared dashboard.
4. Use built-in feature flags or bring your own.

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